In order to achieve good profits, some companies will use Baidu bidding to operate. However, it is mentioned that the classification of keyword quality is more and more detailed, from low to high, the higher the score, the better the quality and the stronger the competition. The Scorpio website construction team is sharing more tips for everyone:

1. Transfer keywords

Those who are doing the Baidu bidding industry should know that we can promote the quality improvement of poor keywords through the higher quality planning unit, which is a good way. In addition, we can also add keywords with poor quality to similar units in the plan, and the unit needs to have high overall quality.

2, pause keywords

Guangzhou website construction mentioned the suspension of some keywords with poor quality, the main purpose of which is to match other high quality keywords. You can increase the keyword price appropriately. The purpose of this is to make your keywords have a good history. We can suspend the low quality word "Which is good for Guangzhou website construction", and widely open "Guangzhou website construction" can best achieve good results.

3, create new keywords

The Scorpio website construction team recommends that people who do Baidu bidding pay attention to the idea of creating new keywords, and subdivide some words that need to be optimized, so that one keyword can correspond to one unit or one keyword and one unit, and one plan, The optimization of keywords can be more precise.

4, improve the amount of display and clicks

The Scorpio website construction team believes that this method is a way to spend more money on the optimization of the keywords, so as to improve the overall display volume and click volume.

5, we must constantly explore new keywords

We can observe the number of keywords that are valid in the account, which is part of the overall performance of the account, and has a certain impact on the quality. Therefore, the website construction team of Tianzhu believes that it is necessary to continuously optimize the keywords in the account, and to dig more The new word is also a big improvement in the overall quality.